Review of Guy Kawasaki's lastest book - "Enchantment: The Art of Changing Hearts, Minds and Actions"

By Mark J. Donovan

I just finished reading an advanced copy of Guy Kawasaki’s latest book “Enchantment: The Art of Changing Hearts, Minds and Actions”. It was a fantastic read as it was filled with practical advice on how to thrive in both the corporate and non-corporate worlds by influencing and enchanting others. This book is a valuable resource for students, employees, management, entrepreneurs, and non-employed people alike.

“Enchantment” addresses all aspects on how to conduct one’s personal and professional endeavors so that they can capture the hearts and minds of others, and to create win-win situations for all parties. From reviewing simple but important issues on how to dress and greet people, to using the latest in push/pull social media technology, Guy explains how to use many techniques and tools to help sell oneself and to enchant others. As the owner of a small web-based business I found myself taking copious notes while reading “Enchantment” and implementing many of his social media technology suggestions after completing the book.

Via multiple examples throughout the book Guy explains how extremely successful companies achieved their successes by not only producing quality products but by also going a step further and enchanting its customers and supporting its customer communities. “Enchantment” also goes beyond just teaching skills on how to influence others. It explains that at the core of any product, business, or goal there should be a fundamental objective to make the world a better place for all.

I highly recommend reading this book if you have a vision or goal that you want others to buy into, be it obtaining a promotion, starting a business, or simply getting your kids to do what you ask.